Michael S. Rubin, Ph.D.

Sustainable Green Urbanism

in the Heart of Central Florida

Michael S. Rubin, Ph.D.

Branding Development Consultant
Tenanting Strategies

Victory Entertainment Complex - Dallas, TX

Mike Rubin has been involved in the development of urban, entertainment, retail, mixed‐use and leisure destination development for over 25 years. During that time he has worked as an architect, development consultant, entrepreneur and developer. Mike co‐founded MRA International with the goal to deploy entertainment, spots, and cultural components with retail, dining, and mixed‐use development to create a new hybrid to revitalize America’s cities and towns. In 1991 Mike introduced the concept of the Urban Entertainment Center and with his colleagues at MRA, was involved in an array of UEC projects that redefined tenanting strategies while reestablishing place‐bases design.

Mike has worked closely with the Urban Land Institute, the nation’s premier development association, since 1990 to diffuse information and create forums for understanding destination development. Mike coauthored two ULI books on developing Urban Entertainment Centers (1998) and Retail Entertainment Destinations (2001).

Inner Harbor East, Baltimore, MD

MRA International is currently involved in a diverse array of destination developments including the Havana‐themed Quarter at the Tropicana Resort in Atlantic City, the Circle T Ranch resort and town center in Fort Worth, the Dallas Cowboys stadium and sports entertainment destination in Dallas, the National Harbor urban waterfront resort and town center in Washington DC, and the Camden Square town Center and waterfront destination in partnership with Steiner + Associates.

In addition to his work in destination development Mike is a prolific writer, authoring articles on destination development, leisure trends and branding strategies in real estate development. Mike taught at the Fels Center and Wharton School at the University of Pennsylvania, and has lectured at Harvard, University of Michigan, Princeton, and University of Texas in Austin.

His professional awards include the Progressive Architecture First Award, The ULI Apgar Award, and the national recognition awards from AIA, HUD, APA, and PEI. Mike earned his Master of Architecture and Master of Science degrees from the University of Pennsylvania and PhD from Wharton School.

Downtown Maitland, LLC

Urban Revitalization is foundation for the future American landscape. Bringing back the "traditional town" sense of place and community, cultural and recreational amenities gives the opportunity to breathe new life into cities, and results in a sustainable creative village.

Michael S. Rubin, Ph.D.

Downtown Maitland, LLC

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